Before being launched into the world of TV and publishing, Jason worked in the motor industry for 16 years, 6 years of which were spent training manufacturers and dealers and making presentations to live audiences.  Born and brought up in Cornwall, Jason began selling cars in 1986, working for a local dealer.

In 1989 he moved to London and for the next six years sold many marques of cars including Rover, Citroen, Mercedes Benz and Porsche.  Twice he was National Salesman of the Year for different marques.

In late 1996 Jason joined an international firm of automotive specialist management consultants, Mitac, who were advising many of the leading motor manufacturers and dealers worldwide. 

Jason was one of their top consultants and over the next 6 years, worked with a number of household name car manufacturers such as Audi, Citroen, Harley Davidson, Jaguar, LDV and Porsche on a range of projects, including;

• New vehicle launches – presentations to over 1,000 delegates at a time

• Sales Techniques training and Product Knowledge training – more than 200 courses

• Developed one of the first and most sophisticated CD Rom based interactive training courses in the motor industry

• Wrote and delivered motivational training for worldwide sales conferences

• Delivery of Management training for groups of delegates from 10-150

• Delivery of a change management programme globally, working in Australia, New Zealand, The Far East, The Middlle East, South Africa and South America

Jason also has a particular interest in psychology and links this to all of his work. He is a motivational speaker who also understands the commercial world and can make clear and powerful links between the content that he is required to put over in his presentations and the needs of his audience.

Jason has  appeared on many TV channels, including BBC2 (Top Gear), ITV, Granada Men and Motors and UKPeople.  Since 2002 he has written a weekly used car column in the Sunday Times Motoring section and is a regular contributor to many other journals.

In 2003 Jason formed his own production company, Jason Dawe Productions Ltd to develop television, media and automotive commercial concepts, one of which is Jason’s Deal Exchange.

Jason is married with 2 daughters and now lives on the outskirts of Bath, in Somerset.